I see a changing Internet landscape before me. With the inevitable release of new Top Level Domains (TLDs), we will have a landscape of 1000’s of TLDs to choose from in the next decade, with some of them being freely available at the cost of privacy. Google and Amazon, the 2 biggest established corporate applicants of TLDs (101 and 76 respectively) will undoubtedly leverage some of these TLDs for the purpose of locking in their clients and providing them with a one-stop-shop for all their business needs. Google will allow small businesses to come online at low cost, giving them adwords credits, a domain, a website, an ecommerce and everything else they need, while making it impossible for them to leave. Amazon will allow their current and future customers to run of more relevant and brandable TLD extensions with the click of a mouse. The landscape is changing and although .com will remain king of all extensions for a long time to come, there will be a lot more choice for the existing and future consumer. The new TLDs will cater for choice to the Internet users of tomorrow, while the rest of us early adopters struggle to keep up with this ever-increasing pace of change.
Just some thoughts…I feel the next big waves of seo are going to be digital, visual and vocal. Think of Google glass with no input device except voice and vision, IPTV/web television and organizing and searching though digital content. Contextual SEO is the basis and will always remain due to the way we communicate via language, but the new age is in my opinion about user behavior. The internet is getting smarter and learning about you, optimization in the future will be automatically programmed by ones behavior.
Good news to everyone in the online marketing arena according to statistics published on USA Today (Stats acquired from PQ Media). We can expect a sharp increase in ‘New Media’ spending in the next 4 years despite all the economic worries.
“…companies will spend more than $160.8 billion in 2012 — up 82% from 2008 — on 18 emerging markets including online videos, store-based TV screens, sponsored events, TV and movie product placements, cellphones, video games and digital video recorders.”
Not only will ad spending increase, but online ad spending in ‘New Media’ currently accounts for 16% of total advertising spend and this will increase to 27% by the year 2012.
Here is the breakdown of the different ad spending channels:
- Online search: spending will grow 113%, to $26.1 billion.
- E-direct marketing: a huge 121% increase in spending ($22.1 billion). (email and pop-up ads)
- Online video and rich media: Spending will grow 389%, to $12.2 billion.
The online advertising and marketing area is a hot place to be the coming 5-10 years in my opinion. It is certainly where I am focusing my attention.