Some of you may or may not know, but their is a search engine war going on which has been hotting up the past 6 months.
Google, although dominating the search market is also aggressively acquiring the online ad display market.
Stats released today from ComScore shows that Google is still growing in search share which increased [...]

Despite the obvious problems facing the US economy, market research firms are predicting that, US online advertising will continue to grow through 2008. Online ad spending will rise by 23% in 2008!
Search will account for the largest portion of online ad spending in 2008, at 40%. (great news for SEO companies!)
Rich media and video advertising [...]

This came to my attention today and I wanted to share. You can geo target your website via the Google Webmaster Tool (upon site verification) so that your site will rank higher in a particular country or region! This will only work for generic international extensions like .com, .net and .org. It will also only [...]

The latest Google launch (an boy have they been busy lately!!) is the “Category Exclusion tool” for Google Adwords advertisers. Basically, what this tool allows you to do is block your ads from appearing on poor quality sites that are not converting for you.
It is a great move from Google to fight against the ever [...]

Interesting developments of late within online advertising platform acquisitions. With Google’s recent acquisition of DoubleClick and the release of their free ad manager platform, Microsoft is also moving forward with a recent announcement that they have acquired Rapt. Rapt, basically has developed an advanced PPC (Pay Per Click) management platform which helps publishers manage their [...]

ComScore recently released some nice data showing the international traffic trends for Facebook and MySpace. As you can see from the graph below, Facebook is growing at a very rapid rate and recently passed MySpace in total daily unique worldwide visitors. The graph below shows absolute worldwide visitors per day and Facebook passed MySpace already [...]

Have a limited online marketing budget? Here are a number of ways to promote your website for free!
Free Online Marketing Tips and techniques:

Start a blog. Use a free service like WordPress or Blogger. This is an excellent way to attract targeted visitors to your domain. It is a long term project, so be patient. Traffic [...]

Google is making it easier to host videos on YouTube with the release of some new API’s that will allow people to upload, watch, search, and comment on the videos on other Websites. With these new API’s, developers will be able to do all of the following without having to go to Youtube (or directing [...]

While browsing over at seomoz today (see previous post) I came across another juicy event that happened recently. You can find the detailed story here (all credit to seomoz for this great post)
Here is the summary:
Recently, ValueClick and its subsidiaries, Hi-Speed Media and E-Babylon, have been under investigation by the Federal Trade Commission (”FTC”) for [...]

The results of a recent Google experiment was released over at seomoz.com regarding the weight of anchor text on the same page pointing to the same destination.
What they found  can nicely be summarized in the image below:

So let’s say you have 2 links on your home page that are both pointing to your blog. The [...]