I often find myself advising my team, and anyone for that matter on how to create content that drives the desired action in the person consuming it.
Google has traditionally been a software company with the ability to collect and extract the value from data.
It was the second time I attended Friends of Search and must say it was a really great event this year with a great line-up of speakers.
At Friends of Search 2017 (Twitter #fos17) today, Ryan Fitzgibbon talks on the role of technology and automation in marketing and what marketers need to know about the increasing level of automation that is evident around us and becoming more prominent in our work.
At Friends of Search 2017 (Twitter #fos17) today, the very experienced Tor Thompson (and very attractive!) is speaking about the future of search and the role Microsoft will play in this future.