Google has traditionally been a software company with the ability to collect and extract the value from data.
It was the second time I attended Friends of Search and must say it was a really great event this year with a great line-up of speakers.
At Friends of Search 2017 (Twitter #fos17) today, Ryan Fitzgibbon talks on the role of technology and automation in marketing and what marketers need to know about the increasing level of automation that is evident around us and becoming more prominent in our work.
At Friends of Search 2017 (Twitter #fos17) today, the very experienced Tor Thompson (and very attractive!) is speaking about the future of search and the role Microsoft will play in this future.
Dennis Goedegebuure is speaking at Friends of Search 2017 #fos17 today and Dennis has a strong SEO background where he headed up SEO for eBay and Airbnb.
At friends of search 2017 #fos17 today blogging on mobile while Michael Briggs from Skyscanner giving a nice presentation to kickoff the afternoon session after a nice lunch. The presentation is about data driven SEO content and how to build it at scale.