Meet, Azuma Hikari, a 20 year old, 58cm tall holographic virtual assistant built with a machine learning algorithm designed to keep you company and help you get through your day.
This is what sucks about agency work … but at the same time, its also what attracts many to agencies in the first place.
Today, I gave a lecture to a really cool group of marketing students at the Hanze University of Applied Sciences in Groningen, the Netherlands.
The best minds of our generation, are trying to figure out, how to get people to click more ads…and that kinda sucks. But, to make things worse…In a mobile environment, the only ads people want to see, are the ads they would miss if they were not there.
There’s been a lot of talk lately about virtual assistants, chatbots and conversational interfaces taking over the next wave of commerce, and how people search and interact with their smartphones and the Internet.
In a world where technology is playing an every increasing role in the way we live our lives and do business, our behavior is forever changing.