Interesting developments of late within online advertising platform acquisitions. With Google’s recent acquisition of DoubleClick and the release of their free ad manager platform, Microsoft is also moving forward with a recent announcement that they have acquired Rapt. Rapt, basically has developed an advanced PPC (Pay Per Click) management platform which helps publishers manage their [...]
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Microsoft Acquires Rapt - a PPC bid and ad management company
Posted by Chris Baldwin in Wednesday, March 19th 2008
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Sitemaps now easier to manage, submit and scale!
Posted by Chris Baldwin in Thursday, February 28th 2008
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Today, Google, Yahoo!, Microsoft (MSN/Live) and Ask are all announcing cross-host submission for easier management of sitemaps. This will make it a lot easier for webmasters to manage multiple sitemaps.
Here is how it works:
For those of you not familiar with sitemaps, a sitemap is a file that contains the URLs for the pages on [...]
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