Microsoft Acquires Rapt - a PPC bid and ad management company
Chris Baldwin @ March 19, 2008 # No Comment Yet
Interesting developments of late within online advertising platform acquisitions. With Google’s recent acquisition of DoubleClick and the release of their free ad manager platform, Microsoft is also moving forward with a recent announcement that they have acquired Rapt. Rapt, basically has developed an advanced PPC (Pay Per Click) management platform which helps publishers manage their […]

