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Chris Baldwin @ March 29, 2008 # No Comment Yet
Good news to everyone in the online marketing arena according to statistics published on USA Today (Stats acquired from PQ Media). We can expect a sharp increase in ‘New Media’ spending in the next 4 years despite all the economic worries.
“…companies will spend more than $160.8 billion in 2012 — up 82% from 2008 — […]
Chris Baldwin @ March 27, 2008 # No Comment Yet
A recent New York assemblyman called Richard L. Brodsky has put together a bill that if passed will make it punishable or even illegal to collect personal information about internet user and the clicks they make on advertisements.
He assemblyman stated:
“Should these companies be able to sell or use what’s essentially private data without permission? The […]
Chris Baldwin @ March 25, 2008 # No Comment Yet
I cam accross a very nice presentation called: The Future of Marketing + Advertising
It was composed by Paul Isakson and tries to present ideas on where we are heading to with modern marketing.
You can watch the presentation here:
http://www.slideshare.net/paulisakson/whats-next-in-marketing-advertising-318143
Basically, the take home message is: Modern Marketing = Make Peoples’ Lives Better
Chris Baldwin @ March 19, 2008 # One Comment
Despite the obvious problems facing the US economy, market research firms are predicting that, US online advertising will continue to grow through 2008. Online ad spending will rise by 23% in 2008!
Search will account for the largest portion of online ad spending in 2008, at 40%. (great news for SEO companies!)
Rich media and video advertising […]
Chris Baldwin @ March 18, 2008 # One Comment
Have a limited online marketing budget? Here are a number of ways to promote your website for free!
Free Online Marketing Tips and techniques:
Start a blog. Use a free service like WordPress or Blogger. This is an excellent way to attract targeted visitors to your domain. It is a long term project, so be patient. Traffic […]
Chris Baldwin @ March 13, 2008 # One Comment
Google just announced the launch of Google Ad Manager, which is a FREE ad management tool with all the built in optimization and tracking functions you need in an ad server. This is a HUGE step from Google as they are offering an ad management and serving platform free of charge, which is at the […]
Chris Baldwin @ March 12, 2008 # No Comment Yet
Recently, Google ventured into TV advertising with Google TV Ads. This allows Adwords advertisers to distribute a TV advertisement across various US TV networks using the traditional Google AdWords bidding system. Google TV Ads are still in beta, and users can sign up here to get involved.
Since Google recently entered into the radio and print […]
Chris Baldwin @ March 12, 2008 # No Comment Yet
I just came across this very attractive and potentially influential search engine Searchme.com
I think it is worth the mention and watching the 2 promotional videos below which will give you a very good feel at how exactly this search engine works and how it is different from the others.
Introduction to Searchme
[kml_flashembed movie=”http://www.youtube.com/v/BZSpjXEvy1I” width=”425″ height=”350″ wmode=”transparent” […]
Chris Baldwin @ March 8, 2008 # 2 Comments
In case you missed it, yesturday Google Adwords team announced that they will now use the loading time of your Adwords landing page as one of the measures of the ‘quality score’ they give you in order to determine how much to charge you per click compared to your competitor.
If you are managing Google ads, […]
Chris Baldwin @ March 7, 2008 # No Comment Yet
This is something I have been giving considerable thought to the past few months. I did not get around to sharing some of my 2008 SEO and online marketing predictions yet but since it is march already and there is about to be a big shift in the seo and online marketing industry this year […]