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Chris Baldwin @ March 19, 2008 # 2 Comments
The latest Google launch (an boy have they been busy lately!!) is the “Category Exclusion tool” for Google Adwords advertisers. Basically, what this tool allows you to do is block your ads from appearing on poor quality sites that are not converting for you.
It is a great move from Google to fight against the ever […]
Chris Baldwin @ March 19, 2008 # No Comment Yet
Interesting developments of late within online advertising platform acquisitions. With Google’s recent acquisition of DoubleClick and the release of their free ad manager platform, Microsoft is also moving forward with a recent announcement that they have acquired Rapt. Rapt, basically has developed an advanced PPC (Pay Per Click) management platform which helps publishers manage their […]
Chris Baldwin @ March 13, 2008 # No Comment Yet
Click fraud is at an all time high in India. This is because of an industry which exists in India of “work from home” individuals who can generate “easy earnings” by clicking Google AdSense ads.To the left, you will see a newspaper clipping which shows an ad to recruit these types of networks. How does […]
Chris Baldwin @ March 12, 2008 # No Comment Yet
Recently, Google ventured into TV advertising with Google TV Ads. This allows Adwords advertisers to distribute a TV advertisement across various US TV networks using the traditional Google AdWords bidding system. Google TV Ads are still in beta, and users can sign up here to get involved.
Since Google recently entered into the radio and print […]
Chris Baldwin @ March 8, 2008 # 2 Comments
In case you missed it, yesturday Google Adwords team announced that they will now use the loading time of your Adwords landing page as one of the measures of the ‘quality score’ they give you in order to determine how much to charge you per click compared to your competitor.
If you are managing Google ads, […]