Really enjoyed this interview of Eric Schmidt back in 2005 explaining where Google was headed. Here we are 11 years later with a decade of mobile revolution behind us, which post-dated this interview and Google simply lived up to their dreams and ambitions. Particularly interesting is at the 28 minute mark where Eric starts to talk about that Google really wants to do. He is really referring to Google building at AI that will ultimately understand us as individuals so well (if we allow them) that they can give us answers to the questions we have on the first go, every time, and get it right. The 10 results you see on the first page when performing a search are 10 bugs that Google is trying to fix. Its a sign of Google’s inability to answer our question and get it right. Its a problem they are trying to fix.
For this Google need our behavioral data and this is the driving force behind their recent policy update of tracking our personal behavior by default through any device connected to the web that touches the Google ecosystem in some way or another. This is something I explain in the simplest of term in this article about meaningful connections. The founders Larry & Sergey had this grand ambition from the start and the “I’m feeling lucky” button that is still present to this day on the Google home pages is a testament to this audacious ambition – we can (and someday will) get it right on your first try.
If you are interested in understanding the history of Google and how they evolved I recommend you read or listen to a fantastic book call “In the Plex: How Google Thinks, Works, and Shapes Our Lives” by Steven Levy. You can get it free at audible and listen to it (first audio book is free).
Google is and will continue to reshape the way we live our lives. They are catalyzing our adoption of technology and the Internet and are driving their business on our behavior through the data they collect to serve advertising and fund their innovation and development. Clicks are literally paying for your adoption of all these cool “free” platforms, tools and technologies that drive greater meaning to you as a human being through personalization (the web understands you), experience (something we crave as humans), value (who doesn’t want this?), empowerment (addressing one of our most valuable commodities: Time!) and helping you live happier lives which is fundamentally what life is about.