Today, Google Israel is having a blackout! This blackout is in honor of Earth Hour, a global initiative to turn off the lights for one hour across the world at a specific date and time. Google results pages is still in white however.
In the US, Earth Hour will take place on March 29th at 8 pm, so look forward to perhaps Google.com being back in black on Saturday!
Funny that although Google has come out saying that blackening the Google screen does not save power, they have done so to boost awareness of energy conservation. Google cited a study and their positioning on blackening Google last year :
“One idea, suggested by the site called “Blackle” (which is not related to Google, by the way, though the site does use our custom search engine), is to reduce energy used by monitors by providing search with a black background. We applaud the spirit of the idea, but our own analysis as well as that of others shows that making the Google homepage black will not reduce energy consumption. To the contrary, on flat-panel monitors (already estimated to be 75% of the market), displaying black may actually increase energy usage. Detailed results from a new study confirm this.”
