Some of you may or may not know, but their is a search engine war going on which has been hotting up the past 6 months.
Google, although dominating the search market is also aggressively acquiring the online ad display market.
Stats released today from ComScore shows that Google is still growing in search share which increased by 0.7% in February 2008. Yahoo’s search share actually declined by 0.6% in the same period. Microsoft also lost 0.2% and Ask.com gained 0.1%.
Below are the stats released by ComScore today:
Interestingly, Yahoo! recently launched a number of radio ads in the San Francisco area in an attempt to convince internet (Google) users to use them as their primary online search engine. This is quite a unique and aggressive approach by Yahoo! in an attempt to increase search market share, considering they have been in the search industry so long (even before Google).
Yahoo!, which by the way have improved their search interface a lot since last year, are attempting to remind internet users that there is an alternative to Google — “Search engines like Google get you lost in all the links, but not Yahoo search,” one of the ads says before noting that Yahoo offers drop-down menus with related suggestions as the searcher types.
Yahoo not only wants to show off all their new interactive features, like search assist, short cuts, and multimedia results, but I think this action is also a warm up to the release of the new Open Search system which they are bragging a lot about on the official blog lately.
