Online Marketing has a bright future!
Category: Future Predictions, Online Marketing, Online News, Web Statistics
Good news to everyone in the online marketing arena according to statistics published on USA Today (Stats acquired from PQ Media). We can expect a sharp increase in ‘New Media’ spending in the next 4 years despite all the economic worries.
“…companies will spend more than $160.8 billion in 2012 — up 82% from 2008 — on 18 emerging markets including online videos, store-based TV screens, sponsored events, TV and movie product placements, cellphones, video games and digital video recorders.”
Not only will ad spending increase, but online ad spending in ‘New Media’ currently accounts for 16% of total advertising spend and this will increase to 27% by the year 2012.
Here is the breakdown of the different ad spending channels:
- Online search: spending will grow 113%, to $26.1 billion. - Good news for SEO companies like SEOP, Inc.
- E-direct marketing: a huge 121% increase in spending ($22.1 billion). (email and pop-up ads)
- Online video and rich media: Spending will grow 389%, to $12.2 billion.
The online advertising and marketing area is a hot place to be the coming 5-10 years in my opinion. It is certainly where I am focusing my attention.
