Results of Google Experiment - Only the First Anchor Text Counts
Category: Google, Link Building, SEO
The results of a recent Google experiment was released over at seomoz.com regarding the weight of anchor text on the same page pointing to the same destination.
What they found can nicely be summarized in the image below:
So let’s say you have 2 links on your home page that are both pointing to your blog. The top navigation link that has the anchor text ‘blog’ will get the Google weight for your blog and the second link further down the page will get not Google link weight at all. So your blog will not get the ‘celebrity news’ relevancy factor but instead just ‘blog’. So Google doesn’t appear to count the anchor text from multiple links to a target from a single URL.
They specifically state that this was only tested for Google and NOT for Yahoo! or MSN.
Read the full study over at seomoz.com (thanks for releasing this great study guys!)
