Search Engine Marketing
Search Engine Marketing or SEM involves using highly popular search engines like Google, Yahoo! and MSN to market a product or service online. SEM employs a vast array of online marketing tactics that when performed correctly, can seriously benefit your online business and produce much higher return on investments (ROI).
Below, we discuss some of the many successful SEM methods to gain grater search engine exposure, more targeted visitors, more sales conversions and greater online ROI.
1) Pay Per Click (PPC)
Search engines such as Google, Yahoo! and recently MSN, allow the placement of keyword targeted ads that make it possible to announce new products and services directly within search engine results. This strategy makes it possible to obtain visibility in a very short period of time and generate targeted traffic immediately. The costs for such immediate visibility will depend on the industry and how competitive the specific keywords are. This search engine marketing strategy is referred to as ‘Pay Per Click Advertising’ or PPC and is the most popular SEM strategy used by a wide range of online businesses. PPC however, needs to be managed optimally in order to return the best ROI, especially in competitive niches which can sometimes be very challenging and requires the expertise of professional PPC managers. This process is termed PPC management.
Interested in PPC marketing? Contact Chris Baldwin and request a free PPC marketing quote!
more to come on SEM soon…
