The 2015 local search ranking factors have been published on the MOZ website, which are the result of an industry survey that covers 4 main criteria:
- General Ranking Factors
- Specific Ranking Factors
- Relative Change in Importance since Snack Pack / Local Stack
- Negative Ranking Factors
Here is a summary of the results courtesy of MOZ.com and contributors: (read the full report here)
A commentary on LocalU.org by Mike Blumenthal, David Mihm and Mary Bowling cover some of the key take home messages from the survey well worth the listen.
Here are the top 17 or so local ranking factors in order for both organic factors infulencing rankings and local pack / carousel ranking factors:
David Mihm, a leader in local search explains that behavioural signals like click through rate (CTR) and time on site maybe growing signals in local search rankings factors. Also Google’s ability to localise the user via mobile phone location tracking is also having a major influence on local search ranking results.