I see a changing Internet landscape before me. With the inevitable release of new Top Level Domains (TLDs), we will have a landscape of 1000’s of TLDs to choose from in the next decade, with some of them being freely available at the cost of privacy. Google and Amazon, the 2 biggest established corporate applicants of TLDs (101 and 76 respectively) will undoubtedly leverage some of these TLDs for the purpose of locking in their clients and providing them with a one-stop-shop for all their business needs. Google will allow small businesses to come online at low cost, giving them adwords credits, a domain, a website, an ecommerce and everything else they need, while making it impossible for them to leave. Amazon will allow their current and future customers to run of more relevant and brandable TLD extensions with the click of a mouse. The landscape is changing and although .com will remain king of all extensions for a long time to come, there will be a lot more choice for the existing and future consumer. The new TLDs will cater for choice to the Internet users of tomorrow, while the rest of us early adopters struggle to keep up with this ever-increasing pace of change.